eCommerce SEO that grows sales on your own store
Shopee and Lazada take a cut of every sale. Google sends buyers straight to your store for free, if your products rank.
Our eCommerce SEO services in the Philippines get your product and category pages onto page one, so more shoppers find you on Google and buy direct. We work on Shopify, WooCommerce and custom stores. Part of our SEO services in the Philippines.
eCommerce SEO, in short
eCommerce SEO is the work of ranking an online store's category and product pages for the searches buyers make, like "office chair with lumbar support" or "organic rice Philippines". Category pages win broad searches; product pages win specific ones.
- Biggest wins
- Category pages, product schema (price, stock, reviews), fast mobile pages, and fixing duplicate URLs.
- Platforms
- Shopify, WooCommerce, custom and headless stores.
- Time to results
- Category pages often move in 2–4 months; full catalog growth in 6–12 months.
Why your store needs SEO, not just marketplaces
Marketplaces are good for reach, but you rent the customer. Fees, ads and price wars eat your margin, and you can't build a list or a brand there.
Your own store, ranking on Google, works the other way: no commission, full customer data, and every product page is a long-term asset. Most Philippine stores we audit have the same problems: thin category pages, copied supplier descriptions, slow mobile pages and hundreds of duplicate URLs from filters. All fixable.
What it does for you
- Sales without marketplace commissions
- Product rich results with price and stars
- Shoppers who are ready to buy
- Traffic that grows with your catalog
Our eCommerce SEO services
Everything that makes products and categories rank and sell.
Category page SEO
Your category pages are your strongest ranking pages. We give each one a clear target, helpful copy, and clean filters.
- Keyword per category
- Buying-guide copy
- Filter and sort handling
Product page SEO
Unique titles and descriptions, image alt text and product schema so Google shows price, stock and ratings.
- Product schema
- Unique descriptions
- Image optimization
Shopify SEO
Fix Shopify's duplicate collection URLs, theme speed issues and app bloat. Built by our Shopify developers.
- Collection/product URL fixes
- Theme speed
- App clean-up
WooCommerce SEO
Faster WordPress stores with clean structure and proper indexing. See our WordPress development.
- Hosting and caching
- Category structure
- Index control
Technical SEO for stores
Out-of-stock pages, pagination, faceted navigation and site speed handled by our technical SEO team.
- Crawl budget
- Out-of-stock handling
- Core Web Vitals
Content that sells
Buying guides and comparisons that answer questions and link to the right products.
- Buying guides
- Comparison pages
- FAQ content
How many of your products does Google actually index?
Send us your store URL. We'll check indexing, speed and your top categories for free.
Your own store vs Shopee and Lazada
Most stores should use both. SEO is what makes your own store pay off.
| Your own store + SEO | Marketplace only | |
|---|---|---|
| Fees per sale | None (payment fees only) | Commission and service fees on every order |
| Customer data | Yours: emails, repeat buyers | Stays with the marketplace |
| Traffic source | Google, AI search, social, email | Marketplace search and paid ads |
| Brand | Your design, your story | Next to competitors on the same page |
| Long-term value | Pages keep ranking and selling | Stops when ads or promos stop |
Platforms we work with
Same strategy, platform-specific fixes.
- Shopify: collections, URL structure, theme speed
- WooCommerce on WordPress: hosting, caching, category structure
- Custom and headless stores: rendering, routing, schema
- Magento and others: on request
Our eCommerce SEO process
Category pages first, because they move revenue fastest.
Store audit
Indexing, duplicate URLs, speed, structure and your top competitors.
Keyword map
One target per category and product type, based on what buyers search.
Category pages
Copy, filters, internal links and schema on your most valuable categories.
Product pages
Templates and descriptions that scale across the catalog.
Content and links
Guides, comparisons and mentions that build authority.
Revenue reporting
Organic sessions, orders and revenue by category, every month.
Why choose GC SEO Solutions & Marketing?
Revenue first
We report orders and revenue, not just traffic.
Developers in-house
Theme and template fixes done by our own team.
Built for scale
Fixes that work across 50 or 50,000 products.
White-hat
No spam links, no copied content.
Frequently asked questions
What is eCommerce SEO?
eCommerce SEO is ranking an online store's category and product pages on Google so shoppers find and buy from your store directly.
Is Shopify good for SEO?
Yes, with fixes. Shopify handles the basics, but creates duplicate product URLs through collections, and themes and apps can slow it down. We fix both.
Should I sell on my own website or only on Shopee and Lazada?
Most brands do best with both. Marketplaces bring reach; your own store keeps the margin and the customer. SEO is what brings traffic to your own store.
What should I do with out-of-stock products?
Keep the page live if the item will return, and show alternatives. If it is gone for good, redirect it to the closest product or category.
How much does eCommerce SEO cost?
It depends on catalog size, platform and competition. We quote after a free store audit. See what affects SEO cost.
Ready to sell more from Google?
Get a free store audit: indexing, speed and your top 5 categories.