Case study · eCommerce SEO · Sept 2025 – Jan 2026CannaZipBags: +68% e-commerce traffic in four months
An online packaging store with rankings that weren't turning into buyers. Our founder focused the work on the product and category pages that sell.
Where CannaZipBags started
The store already had rankings, but many were for searches that didn't lead to sales. Traffic that doesn't buy is a cost, not a win.
The goal was to shift visibility toward the searches buyers make, and to the product and category pages where those buyers convert.
Led by our founder at Ok Omni.
The work behind the result
Category and product page optimization
Titles, copy and structure on the pages that actually sell were rewritten around buyer searches.
Buying-intent content strategy
Content was planned around searches from people ready to order, and linked straight to the right products.
Team management and reporting
Our founder managed the SEO team on the account and reported on traffic and traffic value, not just rankings.
+68% e-commerce traffic in four months
- 268 → 450 estimated monthly organic visits (+68%)
- Estimated traffic value up from $139 to $343 a month (about 2.5×), driven by buyer keywords
- Top-5 keywords held and grew from 64 to 68
Source: SE Ranking, US database (estimates). Figures cover only the months our team or founder worked on the site; traffic figures are estimates, not client analytics.
What this means for your business
In eCommerce, traffic value matters more than traffic. Moving rankings toward buyer searches grew the value of the traffic faster than the traffic itself.
This is the same approach behind our eCommerce SEO services. Related: Shopify Development · SEO content writing.
Want results like CannaZipBags?
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